The loyalty program aims to bring you closer to your target audience.

As it becomes easier for companies to enter the E-commerce market, the competition increases.

Acquiring new customers takes a lot of time, energy, online campaigns and Google optimization. These are all expensive hires, which is why it’s important to turn visitors into customers. By having a large group of regular customers, your online sales become more predictable.

A loyalty program is an excellent opportunity for this. You can always try to connect with your customers through the experience, ease of use or service provided. But rest assured, the competition will too. You have to be able to distinguish yourself from the competition. It has been proven that the way to win your customers over is by using a loyalty program to reward your customers for returning to your webshop!

How do you start a loyalty program and which program is best for you?

Here are some examples of the different loyalty programs available:

  • Reward system: Stimulate behavior by rewarding behavior
  • Savings system: reward purchases by saving points, credits, stamps or air miles. These bonus points can be used to buy products.
  • Affinity program: reward your customers with interesting information, appreciation or recognition
  • Discount program: special discount for certain target groups

The program you choose will depend on your company, service or product, your target audience and available resources. The most important consideration, of course, is what you want to achieve. There are some guidelines involved, and while they don’t guarantee success, they can help prevent mistakes.

MD Services has experience in developing and managing loyalty programs for its customers.

Oracle, Unit4, and Cisco Systems are some of the companies that use loyalty programs developed by MD Services.

Would you like to know more about the possibilities? Feel free to make a no-obligation appointment with us to discuss this in detail.